Asos Origin - UK
ASOS is at its heart about people: their goal of becoming the number-one online fashion destination for 20-somethings in the world. ASOS focuses on fashion as a force for good, inspiring young people to express their best selves and achieve amazing things. They believe fashion thrives on individuality and should be fun for everyone. They don’t believe in mimicking youth culture or fashion. They are part of the youth culture. They back new trends, brands, platforms and people we believe in, and always go for them full throttle. They love doing things differently. Today’s iteration of their values is authenticity, bravery and creativity.