NYX Cosmetics Origin - USA
NYX Cosmetics was founded in Los Angeles by Toni Ko in 1999. What started as a small company, named after Nyx, a Greek goddess of the night, has been a staple for anyone obsessed with beauty—and on a budget—for years. Both beauty bloggers and professional makeup artists rave about the brand's innovative products and love that the company has kept its prices low, even as its range has expanded. Between prestige brands sold in department stores and mass brands sold in drugstores, and there was not a great quality product with chic packaging at a wallet-friendly price point. NYX’s mission is to close that gap.