Lacoste Online Store Origin - France
The history of Lacoste is the story of a tennis legend, René Lacoste, who revolutionized the sportswear market with his first invention of the polo shirt in 1933. Made of breathable material, petit pique jersey, flexible and lightweight, sporting the crocodile logo that was symbolic of René tenacity on the tennis court, this Lacoste polo shirt was indeed a revolutionary piece of design. Since its inception, Lacoste has been an inventor designing products that are not only functional on the court but exude elegance off the court too. The brand’s iconic crocodile logo is today sported by a range of high-end Lacoste clothing and fashion accessory products from Lacoste kids polos, Lacoste shoes, Lacoste watches, Lacoste fragrance, Lacoste bags to even Lacoste home line of sheeting and towels. The brand continues to remain at the heart of sporting excellence asserting its core values of authenticity, audacity and “Joie de vivre” or joy of living through its partnerships with sports teams on various platform like the Grand Slams and Olympics.